"Triton Digital-owned Omny Studio announces that it has equipped its podcast creation platform with video podcasting. Along with the basic capacity to produce video podcasts, the update includes analytics and monetization for them. The update allows clients to create, manage, distribute, and monetize video productions with the same suite of capabilities Triton has long built for audio podcasts. Seamless Video Integration: Publishers can upload, organize and distribute video podcasts alongside audio within the same intuitive workflow."
"Ecosystem-Friendly Functionality: By maintaining an open RSS framework, Omny Studio allows publishers to leverage existing analytics and monetization workflows-including audio ad insertion into video episodes-using the tools they already trust. Almost as a footnote to the announcement, Triton mentions that its platform is "laying the groundwork for future support of HLS delivery in publisher apps," which the company says is "a key step in advancing video podcast distribution and monetization in open ecosystems.""
Omny Studio now supports video podcast creation alongside existing audio tools, adding analytics and monetization capabilities for video episodes. Publishers can upload, organize, distribute, and monetize video content within the same workflow used for audio podcasts. The platform supports open RSS-based distribution to compatible podcast players, enabling wider audience reach while preserving podcasting’s open ecosystem. By keeping an open RSS framework, publishers can reuse current analytics and monetization workflows, including inserting audio ads into video episodes. Video is positioned as a discovery mechanism that complements audio, and HLS delivery support is being prepared for publisher apps.
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