"Honestly, I am just praying for seamless integration with Sheets. I have lost too many hours this year going back and forth with ChatGPT, Claude, or Gemini trying to build or analyze a spreadsheet, and it still never quite lands. I want that moment where I can point at a messy sheet and say, 'Clean this up, fix the formulas, and show me the insights,' and it just does it. No weird formatting and no hallucinating. If AI can genuinely understand and manipulate Sheets the way an analyst would, that is the upgrade I am most excited for in 2026."
"I hope that we'll see more AI reporting solutions from analytics platforms in 2026. If we can get to the point where reporting becomes as easy as entering prompts asking for performance insights that take into context your objectives, goals, and priorities (possibly via MCP), then marketers can focus more on problem-solving and creativity. There have been some launches recently, such as Google Search Console's new AI reporting feature, which are enabling marketers to ask precise questions on performance and get accurate answers. More of this please!"
Marketers want AI to seamlessly integrate with spreadsheets to clean data, fix formulas, and surface reliable insights without formatting errors or hallucinations. They expect AI reporting tools to accept objective-driven prompts and contextualize performance against goals, enabling faster, actionable analysis. The emergence of platform features like Google Search Console's AI reporting demonstrates early progress toward promptable analytics. Reducing manual reporting work would free marketers to prioritize problem-solving and creativity. Greater accuracy in automated reports and trustworthy sheet manipulation are seen as pivotal upgrades for 2026 that would improve productivity, decision-making, and cross-team collaboration.
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