Ghost, an open-source publishing platform, announced enhancements aimed at improving reach and analytics for independent news outlets. The platform's revenue has increased to over $8.5 million, while publisher earnings have surpassed $100 million. Key updates include the implementation of the ActivityPub protocol for broader social media distribution and a new analytics suite in partnership with TinyBird. This allows publishers to track real-time insights into traffic, newsletters, and subscriptions, fostering an environment where indie media can thrive and engage with a wider audience.
Ghost now uses the ActivityPub protocol, and publications can be natively distributed across social platforms like Bluesky, Threads, Mastodon, WordPress, Flipboard, and so on.
Whith Ghost's upgrades, popular posts can be shared, re-posted, and discussed by millions of social web users, amplifying the reach of indie media.
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