5 acquisitions, winning over skeptical engineers, and spending tens of millions: Inside a public company's 'AI native' push
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5 acquisitions, winning over skeptical engineers, and spending tens of millions: Inside a public company's 'AI native' push
"NO MAGICAL THINKING."
"It had all sorts of problems," Skates said."
"there's probably going to be a breakthrough in the analytics space in the next two or three years."
"We've got to go make that ourselves," he said. "So, we went all in."
Amplitude, an 800-person publicly traded analytics company, is executing an AI transformation to reinvigorate its business. The company went public in September 2021, briefly reached a closing high of $84.80 per share, and later declined to trade around $10. Since October 2024, Amplitude acquired five AI startups, hired an AI-savvy engineering head, appointed an acquired founder to an AI leadership role, obtained Cursor and GitHub Copilot licenses for employees, and ran an AI-focused internal week. The CEO moved from skepticism to an all-in AI commitment and directed tens of millions toward an overhaul.
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