Google Search Ranking Volatility April 25th
Briefly

The article discusses recent volatility in Google search rankings, particularly emphasizing spikes noted on April 22nd and 23rd, followed by further fluctuations on April 25th. Despite frequent weekly updates, simultaneous spikes are unusual. Users are experiencing significant drops in website traffic, with numerous reports of declines between 30% to 70%. Complaints about decreased visibility and user experience on Google platforms are also prevalent, suggesting a potential update in the Discover feature. The situation reflects broader user dissatisfaction with Google's search results and advertising practices.
There are signs of increased volatility in Google's search rankings, particularly noted around April 22-25, indicating potential updates impacting website traffic.
Many users reported significant drops in website traffic, with some losing as much as 70% in views, provoking discussions about Google's updates and user experiences.
Read at Search Engine Roundtable
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