Over half of Americans utilize chatbots, increasingly opting for large language model-powered queries over traditional search engines. The outputs from these models are improving, however, inaccuracies can occur, leading to misrepresented URLs. An analysis demonstrated that ChatGPT included incorrect URLs in about one out of every 33 landing page visits. As a response, website hosts are enhancing user experience through improved error pages and content strategies, reflecting the shift in how users engage with web content under the influence of AI-generated information.
A detailed analysis of 18,000 landing page visits from ChatGPT revealed that the AI mistakenly included the wrong URL in approximately one out of every 33 links.
Website hosts are beginning to adapt by designing new 404 error pages that explain what may have gone wrong, offering contextual links to users.
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