Google reports that overall click volume from its search engine has remained stable compared to last year, despite some websites experiencing varying traffic levels. Google's efforts in AI, such as the AI Overview, are said to benefit certain types of content, leading to increased clicks for sites that feature forums, videos, and in-depth analyses. Liz Reid argues that while AI Overviews may reduce some click-throughs, users who do engage often spend more time on websites, indicating that the value exchange between Search and the web is still strong.
Reid states that click volume from Google Search has remained "relatively stable" compared to last year, although some websites experience increased or decreased clicks due to AI features.
Changes in Google Search have created variations in site traffic, with forums, videos, and authentic voices seeing growth. Websites offering in-depth reviews and analyses are favored.
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