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Social media marketing
fromCNET
4 days ago

People Spent Less Time on Instagram, Threads, LinkedIn Last Year. Here's Why

Social media engagement declined on Instagram, LinkedIn, and Threads in 2025 despite increased post volume, while suggested content and algorithm changes reduce visibility of meaningful connections.
Social media marketing
fromSearch Engine Roundtable
1 week ago

Google Discover Feed Showing More Social Media Posts

Google has increased social media content in the Discover feed from multiple platforms including X, Instagram, and TikTok based on user preference for human-written and shorter-form content.
Marketing tech
fromVogue
1 week ago

A New AI Influencer Marketing Agency Is Here for the Post-Follower Era

Devotion uses AI to scale influencer marketing by enabling brands to work with hundreds or thousands of creators simultaneously rather than traditional small creator partnerships, adapting to algorithm changes where follower count matters less.
Tech industry
fromForbes
1 month ago

Creators And Brands Sound Off On The New 'U.S. TikTok'

TikTok's transition to a majority U.S.-owned entity coincided with platform disruptions—reduced reach, missing analytics, stalled commerce, and payment issues—undermining creator and brand confidence.
Social media marketing
fromDigiday
1 month ago

TikTok moderation has pushed some news creators to the limit

TikTok's U.S. deal closes but creators face unpredictable algorithm changes, inconsistent moderation, and fluctuating engagement and earnings.
US news
fromVogue
1 month ago

What Does an Americanized TikTok Mean for Brands and Creators?

TikTok US will operate as a majority American-owned joint venture, ensuring continued availability in the US under national-security safeguards and data protections.
Digital life
fromIntelligencer
2 months ago

The YouTube Vibecession

YouTube's overall growth and dominance coexist with increasing unpredictability for many long-standing creators, who face sudden viewership drops and monetization challenges.
Social media marketing
fromThe Daily Dot
2 months ago

"100 likes is the new 1000": Creators say Instagram likes have fallen off a cliff. Here's why

Instagram posts now receive far fewer likes due to shifts in user behavior and possible algorithm changes, producing a widespread 'like recession'.
fromDigiday
5 months ago

LinkedIn algorithm tweaks lead to views slump for some creators

When LinkedIn launched [its dedicated video tab], it was completely pushing out videos - it was giving millions of impressions. But after it reached its peak, now it no longer gets impressions. Video takes triple the investment, in terms of time, for me to actually produce, and if I'm not getting the ROI, I feel like it's not worth putting in my time and effort.
Social media marketing
#google
more#google
fromSearch Engine Roundtable
9 months ago

Google I/O 2025 Search Ranking Volatility

Google Search is experiencing significant volatility, suggesting an unconfirmed update; the community notes drops in rankings and discussions of major changes.
Marketing tech
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