fromDigiday
1 week agoLinkedIn algorithm tweaks lead to views slump for some creators
When LinkedIn launched [its dedicated video tab], it was completely pushing out videos - it was giving millions of impressions. But after it reached its peak, now it no longer gets impressions. Video takes triple the investment, in terms of time, for me to actually produce, and if I'm not getting the ROI, I feel like it's not worth putting in my time and effort.
Social media marketing