"When LinkedIn launched [its dedicated video tab], it was completely pushing out videos - it was giving millions of impressions. But after it reached its peak, now it no longer gets impressions. Video takes triple the investment, in terms of time, for me to actually produce, and if I'm not getting the ROI, I feel like it's not worth putting in my time and effort."
"a few thousand"
"As we evolve, and we see a lot of creation in a format, we need to evolve"
LinkedIn video viewership surged early in 2025, including a reported 36 percent year-over-year increase, then many creators experienced a decline in impressions in the second half of 2025. Some creators saw quarterly impressions fall from nearly 120 million to single-digit millions, while others saw individual-video views drop from tens of thousands to a few thousand. LinkedIn changed video prioritization and ran ongoing tests to deliver more relevant videos to targeted audiences rather than broadly distributing all video content. Creators cited higher production time and lower return on investment, prompting reconsideration of continued video production.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]