"It may have something to do with changes in both human behavior and the algorithm. Why aren't Instagram posts getting likes anymore? In 2025, posts started popping up across social media about the steady decline in likes that they can expect an Instagram post to attract. This was especially true among those who'd left Instagram for a while, in favor of platforms like TikTok, and went back months or years later."
""Instagram is dead nobody can tell me otherwise," wrote @kimberlywhiteee in a TikTok caption. "You post a pic, and it shows over 1,000 views with only 34 likes? Be so real with me right now. What kind of hater vibes sorcery is going on over there?" Meanwhile, @hiiibarbiee compared her single photo post likes from a year ago vs. today, showing how they've declined by the hundreds. It has the 21-year-old asking "chat am i UNC?""
Instagram posts are receiving far fewer likes than before, prompting complaints from users and content creators who see hundreds of hearts drop to dozens. The trend intensified in 2025 and has been labeled a 'like recession.' Many former Instagram users who shifted to TikTok and returned months or years later notice the decline. Observers point to changes in user behavior—more passive viewing of stories and profiles, less engagement through likes—and to algorithmic shifts that may reduce post visibility. Creators report more story views but fewer post likes, and some interpret audience actions as 'snooping' rather than active support.
Read at The Daily Dot
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