Google updated its Ads policy on July 18, 2025, making advertising of Daily Fantasy Sports illegal in California due to a law enacted by the state's attorney general. The ban took effect immediately. Outside of California, Daily Fantasy Sports advertising continues, subject to policies that require state licensing, age restrictions to protect minors, disclaimers about adult use, and providing information for problem gamblers. In general, Daily Fantasy Sports involve players creating teams of athletes under a salary cap to compete and earn points based on real-life performances.
On July 18, 2025, the Google Ads Gambling and games policy United States country-specific requirements was updated to disallow Daily Fantasy Sports in California.
Consequently, advertising of Daily Fantasy Sports in California is prohibited effective immediately.
Daily Fantasy Sports advertisers must meet specific requirements, including not targeting minors and featuring disclaimers about adult use.
Daily fantasy sports (DFS) are a subset of fantasy sport games where players build teams to earn points based on athletes' real-world performance.
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