AI Max has been introduced as a new search match type in Google Ads, now visible under the Keywords tab by segmenting 'Search terms match type.' This change follows the rebranding from Search Max to AI Max. Aleksejus Podpruginas was the first to notice this addition and shared it on LinkedIn, leading to further discussions by others including Thomas Eccel. The update is part of ongoing enhancements in the Google Ads interface to optimize search capabilities.
Google Ads now includes AI Max as a new search match type, replacing Search Max. Users can see it by segmenting the Keywords tab by 'Search terms match type.'
Aleksejus Podpruginas first identified AI Max and shared his findings on LinkedIn, prompting additional commentary from Thomas Eccel.
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