Google is now enabling travel companies to place ads within the search results of generative AI search engines like iAsk, through its expanded AdSense for Search program. This move, aimed at monetizing the surge in AI-driven searches since 2022, allows startups to display sponsored content directly related to user inquiries about travel. This development is significant as it highlights a viable revenue model for AI search platforms, while Google continues to dominate ad revenue, collaborating with various travel companies to enhance visibility and engagement in the AI search landscape.
Google's expansion of its AdSense for Search program to AI search engines allows travel companies to place targeted ads within AI-driven search results, monetizing the technology.
Since the rise of generative AI chatbots, the challenge has been to maintain revenue from search; iAskâs approach with travel ads showcases a potential path forward.
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