#monetization-strategies

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fromApp Developer Magazine
7 months ago

In app subscriptions report for 2025

Adapty's 2025 report reveals trends, pricing benchmarks, and growth strategies for in-app subscriptions, predicting market growth to $170 billion.
Marketing tech
fromOn my Om
1 month ago

Here comes the Internet of "tolls"

The doctrine of 'Web traffic for permission to crawl' has ended, ushering in new monetization strategies amid the rise of AI.
Marketing tech
fromDigiday
1 month ago

CMOs say AI platforms' low profile at Cannes won't happen again

AI's entry into advertising is imminent, with brands and platforms exploring monetization strategies.
Cannes Lions serves as a critical stage for AI's advertising ambitions.
Artificial intelligence
fromZDNET
1 month ago

Why ads are coming to your favorite AI bots and you've only got yourself to blame

Most consumers prefer ad-supported models over subscriptions for chatbot interactions, as willingness to pay for AI remains limited.
fromExchangewire
1 month ago

Taboola Unveils DeeperDive, a Gen AI Answer Engine Built for the Open Web

Taboola launched DeeperDive, an AI answer engine integrating into publisher websites to enhance reader engagement and combat content scraping.
fromDeadline
1 month ago

APOS Co-Founder Vivek Couto On Expectations For 2025 Event & How Asia Has Become A Key Battleground For The Future Of Entertainment

At APOS 2025, we're focused on helping the industry navigate through disruption and opportunity. The next wave of monetization is here, and it's not just about more eyeballs, but better economics.
Media industry
fromExchangewire
2 months ago

Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

As we continue to evolve, our new brand identity and platform structure are designed to equip publishers with the tools they need to take full control of their monetisation strategies.
Marketing tech
fromTechCrunch
2 months ago

Epic Games and Spotify test Apple's new App Store rules | TechCrunch

Epic Games and Spotify are capitalizing on Apple's new App Store policies to resubmit previously rejected apps, potentially changing app monetization strategies.
fromSkift
2 months ago

Google Places Travel Ads in Startup AI Search Engine Results

Google's expansion of its AdSense for Search program to AI search engines allows travel companies to place targeted ads within AI-driven search results, monetizing the technology.
Marketing tech
Media industry
fromForbes
3 months ago

Why Creators Are Making More Money Off Social Media Than On It

The creator economy is evolving with many content creators now identifying as entrepreneurs.
Entrepreneurial creators earn more and feel more confident than traditional social-first creators.
Marketing tech
fromEngadget
3 months ago

Patreon is testing livestreaming with a major rollout planned for summer

Patreon is adding live streaming capabilities to enhance user engagement and creator monetization.
fromwww.morningstar.com
4 months ago

Reddit: We Launch Coverage With a $120 Fair Value Estimate

Reddit's unique community-centric model enhances user engagement and drives revenue growth.
Marketing tech
fromSocial Media Today
4 months ago

TikTok Tops Download Charts in February, Despite US Download Ban

TikTok's U.S. download ban had minimal impact, with growth in Southeast Asia offsetting losses.
Threads is gaining traction in specific markets despite an overall low ranking in downloads.
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