In his article, Fred Vogelstein declares the end of the traditional doctrine where web traffic is exchanged for permission to crawl, stating this shift will necessitate new monetization strategies in AI's evolving landscape. He observes that platforms like AI chatbots, including Google's own Gemini, are now consuming searches, adversely affecting traffic for publishers. With established media struggling to adapt, new innovators like Tollbit are emerging, potentially transforming the internet's economic model as the need for tolls becomes a pressing issue.
The decades-old doctrine of "Web traffic in exchange for permission to crawl" is over, signaling that the Internet will need new monetization models amid the rise of AI.
The shift in how we think about traffic and monetization is happening rapidly, with AI changing the landscape and challenging Google's long-standing business model.
AI chatbots are integrating with web searches in a way that threatens the traditional traffic-driven revenue model, leading to new opportunities for innovative companies like Tollbit.
The established media is often slow to adapt to changes, much like how they overlooked the emergence of blogs and social networks.
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