Google is promoting the use of AI Mode advertisements to advertisers, showcasing their potential to enhance search experiences and aid businesses in visibility. The ads will be integrated into AI Mode chat responses, appearing as banners with a 'Sponsored' label. This new approach marks a shift from traditional ads, with expectations to roll out before the fourth quarter. Google has reported impressive early results from these ads and emphasizes their significant lead in AI search traffic compared to competitors.
"Be part of our most powerful AI search experience, as customers explore their biggest questions with AI Mode," read one slide in the presentation.
Google reportedly told advertisers that the new ads would come in the form of text and shopping ads with product details within AI Mode chats.
According to AdAge, Google will roll out ads in AI mode before the fourth quarter. The tech giant told AdAge that they have already started showing more ads in AI mode and have seen 'incredible results.'
Google has a big head start when it comes to AI search, and so far it has 30 times more traffic than its rivals.
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