#search-advertising

#search-advertising

TikTok has shared some new data on the potential of its Search Ads, which place brand results into relevant search queries within the app. TikTok added Search Ads back in 2023, which, as noted, will display your ads within related search queries in the app. And with TikTok users conducting billions of searches in the app every day (TikTok says that total searches are up 40% year over year),

AI mode is an advanced version of Google Search that uses large language models to summarise information from the web, so you can spend more time on Google than visiting websites. Google AI mode advanced analysis Source: BleepingComputer Google AI mode can answer complex answers, process images, summarize information on the web, create tables, graphs, charts, and even help you code.

Other conduct rules that the CMA is considering include requirements in how it ranks its search results and for Google's distribution partners such as Apple to offer 'choice screens' to help consumers switch more easily between search providers.