#search-advertising

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Marketing tech
fromThe Drum
1 day ago

Will AI agents pave the path to CPA ads?

Agentic AI will shift ad pricing from CPM/CPC to CPA, enabling platforms to charge brands for conversions handled by AI agents.
E-Commerce
fromMashable
2 weeks ago

More advertisements are coming to Google AI Mode, report says

Google is encouraging advertisers to utilize AI Mode ads, integrating advertisements within AI search responses.
fromDigiday
3 weeks ago

TikTok invests in growing team to build out search ads as spending grows

TikTok's search advertising initiative is gaining traction as the company prioritizes its integration into the core ads business.
#google
fromDigiday
1 month ago
Marketing tech

Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns

fromBenzinga
3 months ago
Artificial intelligence

'This Is The First Time In Two Decades That Google Is Extremely Vulnerable:' Perplexity's CEO Breaks Down Search Giant's Margin Trap - Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)

fromDigiday
1 month ago
Marketing tech

Pitch deck: Why Google believes its latest AI Max product is a game changer for search campaigns

Marketing tech
fromCity AM
2 months ago

Google faces 25bn UK lawsuit over ad monopoly claims

Google faces a £25bn lawsuit in the UK for allegedly monopolizing online search advertising, harming UK advertisers.
fromBenzinga
3 months ago
Artificial intelligence

'This Is The First Time In Two Decades That Google Is Extremely Vulnerable:' Perplexity's CEO Breaks Down Search Giant's Margin Trap - Alphabet (NASDAQ:GOOG), Apple (NASDAQ:AAPL)

more#google
fromMarTech
1 month ago

Google Ads rolls out AI Max search match type | MarTech

AI Max is now a distinct search match type, offering marketers enhanced visibility into performance data.
fromArs Technica
1 month ago

UK looking to loosen Google's control of its search engine

Other conduct rules that the CMA is considering include requirements in how it ranks its search results and for Google's distribution partners such as Apple to offer 'choice screens' to help consumers switch more easily between search providers.
European startups
#google-ads
more#google-ads
#alphabet
Marketing tech
fromeuronews
3 months ago

Alphabet shares jump as Google Search advertising boosts growth

Alphabet outperformed earnings expectations due to strong search advertising and AI investments.
Share buybacks and increased dividends highlight financial confidence despite market challenges.
Artificial intelligence
fromwww.cnbc.com
3 months ago

Alphabet jumps 3% as search, advertising units show resilient growth

Alphabet shows resilience with strong Q1 growth amid uncertainty.
Generative AI product rollouts are accelerating for Alphabet.
Company reports earnings beating analyst expectations.
Marketing tech
fromeuronews
3 months ago

Alphabet shares jump as Google Search advertising boosts growth

Alphabet outperformed earnings expectations due to strong search advertising and AI investments.
Share buybacks and increased dividends highlight financial confidence despite market challenges.
more#alphabet
Marketing tech
fromComputerWeekly.com
4 months ago

UK class action sets stage for Google showdown | Computer Weekly

UK professor Or Brook has filed a £5 billion class action against Google for alleged anti-competitive behavior.
The case targets inflated advertising prices impacting UK businesses reliant on Google.
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