The CMA is exploring potential regulations to enhance competition in the search provider market, particularly scrutinizing Google's ranking practices and its partnerships with companies like Apple to provide more consumer choices. Google is pushing back against these proposals, labeling them as overly broad, arguing they could hinder their ability to innovate within the UK market. Google's senior director highlighted the need for careful regulation that promotes growth without imposing restrictions that could adversely affect the UK economy, especially in light of a planned significant investment in local infrastructure.
Other conduct rules that the CMA is considering include requirements in how it ranks its search results and for Google's distribution partners such as Apple to offer 'choice screens' to help consumers switch more easily between search providers.
Oliver Bethell, Google's senior director for competition, warned that 'punitive regulations' could change how quickly Google launches new products in the UK.
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