Apple faces fierce competition in every market where we operate, and we work tirelessly to create the best products, services and user experience. The commitments announced today allow Apple to continue advancing important privacy and security innovations for users and great opportunities for developers. We appreciate the positive and ongoing dialogue with UK officials.
"It is essential that this part of the digital economy works well to ensure UK consumers benefit from the latest innovations and a high-quality user experience, as well as more choice and lower prices."
The CMA's proposed designation of Google with 'strategic market status' underlines a push for enhanced competition and consumer benefit in the digital economy.