The Digital Markets, Competition and Consumers Act 2024 (DMCCA) strengthens consumer protection in the UK by empowering the Competition and Markets Authority (CMA) with the ability to impose significant fines without court involvement. Notably, the act addresses issues surrounding fake reviews, establishing new offenses related to submitting or commissioning banned reviews. Publishers are now required to adopt proactive measures to prevent the appearance of such reviews, including developing clear policies and conducting risk assessments. The CMA has provided guidance on expected measures for compliance, reflecting a significant shift in consumer law and regulation.
The introduction of the Digital Markets, Competition and Consumers Act 2024 empowers the CMA to impose fines directly, enhancing consumer protection rights in the UK.
The DMCCA necessitates legitimate traders to proactively prevent banned reviews, including the development of clear policies and risk assessments to deal with such reviews effectively.
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