The CMA is exploring conduct rules aimed at regulating Google’s search engine and its ranking system. One proposal includes requiring partners, like Apple, to provide consumers with options to switch search providers more easily. Google argues that these potential regulations, described as broad and unfocused, could hinder its ability to deliver new products and services in the UK, potentially impacting overall economic growth. There are concerns that such punitive measures could stifle innovation, contrary to the CMA's mandate to support market growth and investment.
Other conduct rules that the CMA is considering include requirements in how it ranks its search results and for Google's distribution partners...
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