"Google just announced it is looking into ways to allow websites to specifically opt out of Google using its content in the Search generative AI features such as AI Overviews and AI Mode. This comes based on UK's Competition and Markets Authority (CMA) new requirements for Google Search. These new requirements include ways for Google to "provide to websites to manage their content in Search AI features.""
"Google added, "Our goal is to protect the helpfulness of Search for people who want information quickly, while also giving websites the right tools to manage their content. We look forward to engaging in the CMA's process and will continue discussions with website owners and other stakeholders on this topic." Google made it clear that the new controls "need to avoid breaking Search in a way that leads to a fragmented or confusing experience for people."
Google is exploring updated controls that would allow websites to opt out of having their content used in Search generative AI features such as AI Overviews and AI Mode. The initiative follows new requirements from the UK Competition and Markets Authority (CMA) that call for ways to let sites manage their content in Search AI features. Proposed controls will build on how sites already manage featured snippets and Google Extended displays, while avoiding impacts on other search features. Google states the controls must preserve Search’s helpfulness, avoid fragmenting user experience, and remain simple and scalable for website owners. Google plans to engage with the CMA, website owners, and stakeholders as it develops these options.
Read at Search Engine Roundtable
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