""Fake reviews strike at the heart of consumer trust. With household budgets under pressure, people need to know they're getting genuine information not reviews or star-ratings that have been manipulated to push them towards the wrong choice.""
""We've given businesses the time to get things right. Now we're deploying our new powers to tackle some of the most harmful practices head on.""
""The CMA is investigating whether companies like Dignity misled consumers by asking staff to write positive reviews, potentially creating an inaccurate picture of customer feedback.""
The Competition and Markets Authority (CMA) is investigating Just Eat, Autotrader, Feefo, Dignity, and Pasta Evangelists for potentially misleading online reviews. The probe examines how these companies obtain, moderate, and present reviews to consumers. The CMA emphasizes the importance of genuine information for consumer trust, especially during financial pressures. New powers allow the CMA to impose fines without court proceedings. Investigations include whether Autotrader and Feefo provided a biased view by excluding negative reviews, and if Just Eat inflated ratings for certain businesses.
Read at www.bbc.com
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