AI Max has become a unique search match type in reporting dashboards, providing marketers with greater visibility into performance metrics that were once obscured. Users can now segment data by 'Search terms match type' to analyze performance against AI Max specifically, which includes key metrics such as ROAS, CPA, CPC, and revenue. The AI Max approach integrates broad match logic, creative asset signals, and landing page content, allowing campaigns to reach beyond standard keyword lists while raising concerns about cost control. This rollout marks a significant change in performance measurement for automated search campaigns.
AI Max now appears as a distinct search match type in reporting dashboards, giving marketers visibility into performance data that previously lived in a black box.
Users with AI Max-enabled campaigns can segment their Keywords tab by 'Search terms match type' to view performance specifically attributed to AI Max, including metrics like ROAS, CPA, CPC, and revenue.
The AI Max match type covers queries surfaced through Google's automation, blending broad match logic, creative asset signals, and landing page content.
By categorizing AI Max as its own match type, marketers can now analyze its performance separately from traditional match types, unlocking clearer insights into what's driving results.
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