Google is testing a new sponsored ad format that appears in search results without charging advertisers for clicks. This format, which links to commercial queries, is currently an experiment and not fully operational. Ads Liaison Ginny Marvin confirmed this through X, stating the rationale behind the 'Sponsored' label. The topic has sparked discussions regarding the implications of these labeled links and what they mean for commercial search results.
This is currently an experiment. Advertisers do not pay for clicks on these placements. As part of this experiment, we label this unit as 'Sponsored' because it links to search results for commercial queries related to the search.
It's interesting Google would label links to commercial queries as sponsored. Who is sponsoring those links, and why?
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