"The U.K.'s competition watchdog has slapped a designation on Google that means the company may have to change the way it handles search and search advertising-and Google isn't happy. The Competition and Markets Authority has given Google 'strategic market status', putting it under a stricter set of regulations within the UK's new digital markets competition regime, which came into force at the beginning of this year."
"After concluding that Google has "substantial and entrenched market power" in general search and search advertising, it's applied the new status, which covers a number of AI-based search features, such as AI Overviews and AI Mode."
The Competition and Markets Authority has granted Google strategic market status under the UK's new digital markets regime after finding substantial and entrenched market power in general search and search advertising, with over 90% of UK searches occurring on Google. The designation covers several AI-based search features, including AI Overviews and AI Mode, while Gemini is currently out of scope but will be reviewed. The CMA gains the power to impose targeted interventions to open general search to effective competition and ensure fair treatment of consumers and businesses, and will consult on possible interventions later in the year.
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