"Google and Amazon are under investigation by the US Federal Trade Commission over whether they misled advertisers on pricing and terms for search ads, according to a source familiar with the matter. The inquiry, led by the FTC's consumer protection unit, is examining Amazon's ad auctions and use of "reserve pricing", as well as Google's internal pricing process and whether ad costs were raised without properly disclosing changes to advertisers, the source said. Both Google and Amazon are due to face trial on September 22 in separate federal antitrust cases."
"According to a statement, Penske Media CEO Jay Penske believes that as a global publisher they have "a responsibility to proactively fight for the future of digital media and preserve its integrity - all of which is threatened by Google's current actions." Additionally, the lawsuit accuses Google of continuing to "wield its monopoly to coerce PMC into permitting Google to republish PMC's content in AI Overviews" and of using that content to train its AI models."
The US Federal Trade Commission's consumer protection unit is investigating Google and Amazon over whether they misled advertisers about search-ad pricing and contract terms. The probe focuses on Amazon's ad auctions and use of "reserve pricing" and on Google's internal pricing process and whether ad costs were increased without properly disclosing changes to advertisers. Both companies face separate federal antitrust trials beginning September 22. Penske Media Corporation filed a lawsuit alleging Google illegally used PMC content to generate AI Overviews and to train models, and accused Google of leveraging monopoly power to coerce republishing. A US appeals court denied Google's request to extend a freeze on Play Store reforms in the Epic Games antitrust case.
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