"TikTok has shared some new data on the potential of its Search Ads, which place brand results into relevant search queries within the app. TikTok added Search Ads back in 2023, which, as noted, will display your ads within related search queries in the app. And with TikTok users conducting billions of searches in the app every day (TikTok says that total searches are up 40% year over year),"
"And according to new research from WARC, TikTok users are increasingly reliant on TikTok search for product insights. The WARC team conducted a study of the search habits of over 1,000 U.S. consumers, and found that TikTok search is among the most valued tools for discovery. As you can see in this overview, TikTok Search now rivals traditional Google discovery for younger consumers, which underlines the value of TikTok as a discovery tool for this audience."
TikTok added Search Ads in 2023 to place brand results into relevant in-app search queries, enabling promotions to appear as users look for information. TikTok users conduct billions of daily searches, with total searches up 40% year-over-year, increasing discovery opportunities. A WARC study of over 1,000 U.S. consumers found TikTok Search is among the most valued discovery tools and rivals Google for younger consumers, while also outperforming emerging AI search tools. Younger users frequently search social apps for beauty, fashion, entertainment and recipes. Dedicated TikTok search campaigns delivered twice the purchase lift of initiatives without search campaigns.
Read at www.socialmediatoday.com
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