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Marketing tech
fromDigiday
1 week ago

The new consumer journey, according to the CMO of Assembly

The customer journey is now non-linear and fluid, requiring marketers to use AI-driven, omnichannel strategies to interpret signals across search, social, retail media, and CTV.
fromwww.socialmediatoday.com
2 months ago

TikTok Shares Insight into the Value of its Search Ads

TikTok has shared some new data on the potential of its Search Ads, which place brand results into relevant search queries within the app. TikTok added Search Ads back in 2023, which, as noted, will display your ads within related search queries in the app. And with TikTok users conducting billions of searches in the app every day (TikTok says that total searches are up 40% year over year),
Marketing tech
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