TikTok is accelerating its search advertising efforts following the hiring of a sales leader to strengthen its search ads team. Currently, 122 vacancies exist to support TikTok's search initiatives. Advertisers now have the ability to buy their way into search results as TikTok aims to position search as a key part of its ad offerings. Industry executives confirmed increasing engagement and adoption of TikTok's search feature, suggesting a shift in consumer search behaviors that favor the platform, even as the overall advertising landscape evolves.
TikTok's long-term vision places a strong emphasis on integrating search into its core advertising strategies, indicating a shift towards a more comprehensive search advertising approach.
Agency executives reported a notable increase in interest and adoption of TikTok's search advertising, suggesting that changing search behaviors have positively impacted platform utilization.
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