Google is implementing various updates, such as testing a new navigation structure by swapping the 'more' tab with additional filters and a 'show more' feature. In Google Ads, brands can now utilize inclusions and exclusions via AI Max for better targeting. Google recommended noindexing the LLMS.txt file to optimize SEO practices. Additionally, Google Search Ads has removed the sponsored label from the related products and services section, which may influence user interactions. A new logo has also been introduced for Google Search Console.
Google is testing a swap of the 'more' tab with additional filters and a 'show more' option, aiming to enhance user navigation and access to information.
In Google Ads, brands can now implement inclusions and exclusions through AI Max, streamlining ad targeting and improving campaign effectiveness.
Google has advised that noindexing the LLMS.txt file is sensible, indicating a shift in how certain files should be handled for SEO purposes.
Recent updates in Google Search Ads include the removal of the sponsored label from the 'find related products and services' section, possibly changing user perception.
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