Today's search forums discussed the emergence of 'The Great Decoupling,' highlighting a trend where click rates are falling while impressions stay steady. Google introduced updated guidelines for video ads and rolled out new conversion goal interfaces in Google Ads. Bing is experimenting with snippet extensions within blue boxes and has introduced vehicle condition labels for car ads. Various contributors also debunked myths about video verification, shared insights on GA4 annotations, and explored the evolving landscape of AI in SEO.
Google's new term 'The Great Decoupling' reflects a phenomenon where impression numbers remain stable while click counts see a significant decline, prompting marketers to reassess strategies.
Microsoft Bing is testing innovative snippet extensions within blue boxes to enhance search visibility and provide users with more detailed information about their queries.
Collection
[
|
...
]