Google Ads Announces New AI Tools & Agentic Capabilities
Briefly

Google has introduced various AI-powered features to enhance ad creation and management within Google Ads and Merchant Center. Noteworthy additions include the 'generated for you' feature in Product Studio, which analyzes trends to offer actionable campaign suggestions, alongside Image-to-video transformation and AI outpainting capabilities. With the upcoming Asset Studio, advertisers will benefit from a centralized workspace housing all creative tools, empowering them to generate compelling content and manage video assets more effectively. These features aim to improve ad performance and streamline workflow for users globally.
Google's latest AI features for advertisers aim to streamline ad creation and management across platforms, including Video management tools, Image-to-video transformation, and new Asset Studio.
The new 'generated for you' feature in Product Studio suggests campaign concepts and improvements based on trending data, enhancing the effectiveness of advertisements across Google surfaces.
Read at Search Engine Roundtable
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