In recent announcements, Google is set to expand its advertising capabilities by introducing ads in AI Mode and AI Overviews on desktop. The company launched Smart Bidding Exploration for Google Ads, a new video ad format called 'generated for you', and various AI-driven tools such as Image-to-video and AI outpainting. Additionally, Google has released updated help documents on utilizing AI and its search features. Meanwhile, Bing is experimenting with a double border for its search box, showcasing the evolving landscape of search technology and advertising.
Google announced ads are coming to AI Mode and expanding ads to AI Overviews desktop, highlighting a significant shift in their advertising strategy towards AI integration.
New features like Smart Bidding Exploration, video ads formats, AI outpainting, and a revamped Asset Studio were launched to enhance user engagement and ad effectiveness.
Collection
[
|
...
]