Starting September 1, 2025, Google Ads will no longer allow advertisements for pill presses, tableting machines, and related tools. This change is part of an update to Google’s Dangerous products or services policy. Those in the U.S., Canada, and New Zealand looking to use personalized targeting for products containing Restricted Drug Terms must apply for a certification to utilize Google’s tools for promoting such items. Advertisers outside of these regions are ineligible for this certification due to differing local laws.
On September 1, 2025, the Google Ads Dangerous products or services policy and Google Shopping Dangerous products policy will be updated to restrict ads for pill presses, encapsulating machines and related components.
Advertisers in the United States, Canada and New Zealand planning to use Google's personalized targeting tools to promote products containing Restricted Drug Terms must apply for certification to access these tools.
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