Google's new ad campaign 'Just Ask Google' attempts to showcase the power of AI in helping individuals find meaningful connections. The narrative follows Ted, an aimless 26-year-old, who uses Google's AI Mode to find an activity and ends up at a James Blunt concert, where he unexpectedly meets his soulmate. The ad mixes nostalgia with modern dating dilemmas, illustrating the potential of AI to enhance personal experiences, albeit in a surreal and arguably confusing manner around the ties to real-life events like a concert tour.
The ad kicks off by trying to instill some nostalgia by telling us that Ted, our aimless everyman, was born in 1998, the 'year of the first Google search.' Fast forward to him as a kid, Googling 'james blunt music video.' The song 'You're Beautiful' plays as his life, in the form of Google queries, flashes forward until he's an unfortunate 26-year-old, who has a huge house to himself, soul-searching in our age of predatory dating apps and AI sexbots.
Ted's just looking for 'something cool' to do one night that gets him home at a 'reasonable time,' so he opens Google's 'AI Mode' and asks for just that. The AI recommends attending James Blunt's anniversary tour (which is actually happening as we speak.) He goes to the show and - wouldn't you know it? - runs into the love of his life.
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