Newton Research, founded in 2023, has raised $9 million in Series A funding to improve advertising analytics using AI. The funding, totaling over $14 million, was led by Greycroft and Bessemer Venture Partners, with additional participation from other investors. The startup addresses the issue of siloed advertising workflows overly dependent on manual execution. Its AI agents, built on technologies like OpenAI, Claude, and Gemini, assist with media planning and measurement, optimizing campaign strategies based on previous performance.
Newton Research, co-founded in 2023, secured $9 million in Series A funding to enhance advertising analytics using specialized AI agents for media planning and measurement.
The startup addresses the "fundamental problem" of heavily siloed advertising workflows that rely on manual execution, aiming for quicker and more efficient analytics.
Newton employs AI agents built on OpenAI, Claude, and Gemini technology, assisting clients by analyzing key performance indicators and optimizing budget allocations.
Newton can operate within existing data environments, suggesting updates to campaigns based on the analysis of previous media strategies.
#ai-in-advertising #advertising-analytics #startup-funding #media-optimization #technology-partnerships
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