#media-optimization

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#marketing-strategy #ai-in-advertising #attention-metrics #viewability #ad-effectiveness #identity-management
Marketing tech
fromThe Drum
2 weeks ago

The media battleground: linking attention metrics to business outcomes

Attention metrics measure engagement and outcomes beyond viewability, enabling advertisers to assess media quality and optimize campaigns for higher-quality audience engagement and better results.
Marketing
fromDigiday
4 months ago

Why composability matters as much as coverage for consolidating the identity stack

Companies in marketing are consolidating identity management to improve efficiency and control.
#ai-in-advertising
fromDigiday
5 months ago
E-Commerce

'Production is a big topic right now': With AI moving beyond media, Publicis turns toward creative

fromDigiday
5 months ago
E-Commerce

'Production is a big topic right now': With AI moving beyond media, Publicis turns toward creative

more#ai-in-advertising
Marketing
fromForbes
6 months ago

How Challenger Brands Win In Turbulent Times

Brands should continue investing in marketing during downturns to emerge stronger.
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