Marketing tech
fromDigiday
2 hours agoThe state of agentic advertising
Agentic advertising uses autonomous AI agents to plan, transact, and optimize media, with adoption still early due to trust and readiness gaps.
#media-optimization
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Marketing tech
fromExchangewire
2 months agoAudion Launches First AI Agent Built to Deliver Tangible Outcomes in Digital Audio Advertising
Audion AI automates and optimises multi-platform audio advertising, translating campaign objectives into scalable, continuously optimised media plans across audio and video listening environments.
fromThe Drum
4 months agoThe media battleground: linking attention metrics to business outcomes
In the age of attention, it has become clear that viewability as a primary metric is no longer enough to gauge the true success of advertising. While viewability can still tell advertisers that their ads were in view of a consumer, it doesn't show how engaged they were or how they interacted with the ad. Attention metrics go beyond the impression to provide a more precise method in assessing the quality and effectiveness of media.
Marketing tech
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