"Bringing our attention measurement toolkit to Netflix is a big step forward for us, especially as streaming content consumption continues to grow across all age groups. This integration enables our clients to access Netflix data for attention measurement, ultimately empowering them to make smarter investment decisions and drive greater effectiveness across their media mix."
"For advertisers, Lumen's partnership with Netflix means access to an expanded omnichannel attention toolkit, powered by the largest real-world consented multi-channel eye-tracking dataset and award-winning machine learning attention models. Additionally, it offers a more comprehensive understanding of streaming ad campaign performance, as well as tools to optimise media budgets, invest in working media and achieve greater advertising effectiveness across all channels."
Lumen Research has partnered with Netflix to offer advertisers a solution measuring attention captured by their ads across Netflix's ad-supported CTV, desktop, and mobile inventory. Available to clients in the UK, Germany, France, Italy, and Spain, the solution enables measurement of both local and global campaigns. Advertisers gain access to an expanded omnichannel attention toolkit powered by the largest real-world consented multi-channel eye-tracking dataset and machine learning attention models. The partnership provides comprehensive streaming ad campaign performance understanding, media budget optimization tools, and strategies to achieve greater advertising effectiveness across all channels. This integration allows clients to access Netflix data for attention measurement, enabling smarter investment decisions and improved media mix effectiveness.
#attention-measurement #streaming-advertising #netflix-partnership #eye-tracking-technology #media-optimization
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]