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Marketing tech
fromExchangewire
5 days ago

Lumen Launches New Attention Measurement Solution for Advertisers with Netflix

Lumen Research and Netflix partnered to provide advertisers with attention measurement across Netflix's ad-supported streaming platforms in five European countries.
Marketing
fromFast Company
4 months ago

Inside Netflix's big deal with AB InBev

Major consumer brands are partnering with streaming platforms to integrate products and sponsorships into shows, films, and live sports, reshaping brand presence in entertainment.
fromwww.mercurynews.com
4 months ago

Meghan Markle's communications chief quits after mere months

Ms. Robinson oversaw project-based work for a very successful season of With Love, Meghan' and additional support for the production company, a spokesperson for the royal couple told People. She did an excellent job and completed these projects with great success. Robinson, who spent eight years as Netflix's senior director of publicity before leaving in May 2024, is the latest in a string of communications staffers to exit the Sussexes' team in recent years.
World news
fromFortune
4 months ago

Meghan, Duchess of Sussex on how her 'complicated relationship' with social media shaped her business strategy | Fortune

That's not the full circle I was expecting, but here we are,
Business
Marketing tech
fromwww.fool.com
5 months ago

The Rise of Amazon Ads: Who the Winners and Losers Are

Amazon's ad business and Netflix partnership position Amazon to dominate connected TV advertising, consolidating premium inventory, data-driven targeting, and advertiser budgets.
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