Microsoft Clarity launches Google Ads integration | MarTechMicrosoft Clarity's integration with Google Ads bridges campaign performance and user behavior, enhancing ad spend ROI understanding.
Meet Evertune, A Gen-AI Analytics Startup Founded by Trade Desk Vets | AdExchangerEvertune AI seeks to bridge the gap in generative AI analytics, informing advertisers about brand recommendations from various LLMs.
Billups Launches Attention Measurement For Out-Of-Home | AdExchangerBillups is introducing attention measurement for OOH advertising, targeting improved performance analytics across traditional and digital formats.
Lyft Ropes In Nielsen For Advertising Insights - Lyft (NASDAQ:LYFT)Lyft partners with Nielsen for in-app advertisement measurementLeveraging Nielsen data to enhance Lyft Media advertising analytics