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Marketing tech
fromAdExchanger
1 week ago

Beyond The Magic Button: How Domain Expertise Transforms AI Analytics For Advertising | AdExchanger

AI should augment advertising analytics expertise with domain-specific, purpose-built tools rather than replace expert analysts.
fromAdExchanger
3 months ago

This Ad Tech OG's AI-Powered Analytics Startup Just Raised $9M In Series A Funding | AdExchanger

Newton Research, co-founded in 2023, secured $9 million in Series A funding to enhance advertising analytics using specialized AI agents for media planning and measurement.
E-Commerce
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