"We know there is a halo effect to all of the advertising you do with us across all of our platforms,"
"The power of your partnership with Disney cannot be relegated to a single campaign."
"challenge the current standard"
"Compass Assistant"
Disney is expanding its advertiser data and measurement toolkit with two brand-focused updates to Disney Compass. The new Brand Portal will offer advertisers a unified view of campaign results across all Disney platforms, including category benchmarks and performance analytics. The Disney Advertising Brand Impact Metric aggregates outcome-based KPIs such as attention, attribution, and brand health to evaluate advertising impact beyond last-touch attribution. Compass measured 100 billion impressions in beta and was used to manage Disney’s 70th anniversary campaign. Compass will also add AI-powered summaries and a chatbot called Compass Assistant for audience insights and campaign information.
Read at AdExchanger
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