#brand-measurement
#brand-measurement

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Disney Is Leaning Into Brand-Building Tools Using - You Guessed It! - AI | AdExchanger

Disney launches a unified Brand Portal in Compass and a Brand Impact Metric aggregating attention, attribution, and brand health for advertisers.

Fashion & style

fromThe Business of Fashion

1 month ago

How to Track Your Brand in the Age of AI

AI and algorithms now shape discovery and purchases, forcing fashion brands to adopt AI-driven measurement tools that capture digital signals across social, search and chatbots.

fromForbes

7 months ago

Tracksuit's $25M Raise Shows Why Brand Metrics Are The Next Growth Engine

One sign of this transformation is Tracksuit's recent $25 million Series B that puts brand measurement front and center.

Marketing tech

fromMarTech

7 months ago

Playbook Broken: Why old marketing tactics fail | MarTech

The digital marketing landscape has shifted so significantly that relying on traditional playbooks is no longer viable; brands must adapt quickly to survive.

Marketing tech

fromForbes

8 months ago

Measuring Success In The Age Of AI Search: 4 Key Metrics To Track

AI search changes user behavior, requiring a rethink of how brands measure success.

New metrics like brand mentions are essential to understanding exposure in AI-driven search.