#real-time-optimization

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#ai-in-marketing #performance-monitoring #campaign-automation #dooh #programmatic-buying #audience-data
Marketing tech
fromMarTech
4 days ago

Let's discuss performance monitoring and optimization with AI | MarTech

AI enables continuous, real-time monitoring and automatic optimization of marketing campaigns to prevent wasted spend and improve performance without constant human intervention.
fromThe Drum
1 week ago

How to optimize your DOOH content for primetime viewing

For decades, 'primetime' has been a familiar concept to advertisers: the moment when audiences gather, attention peaks, and impact follows. Yet in digital out-of-home (DOOH), the idea of prime time is still a new and unexplored concept. Traditional DOOH planning relied on fixed schedules and average audience estimates, assuming exposure was relatively constant. But the real world doesn't work like that. People move in rhythms, not averages.
Marketing tech
Marketing tech
fromEMARKETER
1 month ago

Marketers are doubling down on AI for activation, not just analysis

41% of marketing decision-makers plan to use AI for campaign activation in 2025, indicating higher ROI potential from front-line AI functions.
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