"Key stat: 41% of marketing and advertising decision-makers worldwide plan to use AI for campaign activation in 2025-up from just 31% in 2024, according to March 2025 data from DoubleVerify. Beyond the chart: Nearly a third (31%) of North American marketers are currently using AI to optimize campaign journeys, according to April 2025 data from GrowthLoop and Ascend2. That said, human oversight remains critical-37% of North American marketers report that human intervention is still necessary when using AI to optimize campaign journeys, per GrowthLoop and Ascend2."
"Use this chart: Marketers can use this chart to make the case for reallocating AI investments from backend data crunching to more front-line functions-like media buying and real-time optimization. Whether you're pitching a tool, building a martech stack, or managing a campaign, activation is where AI is set to deliver more ROI in 2025."
41% of marketing and advertising decision-makers worldwide plan to use AI for campaign activation in 2025, up from 31% in 2024. Nearly a third (31%) of North American marketers are already using AI to optimize campaign journeys. Human oversight remains important, with 37% of North American marketers reporting that human intervention is still necessary when using AI for journey optimization. Reallocating AI investments from backend data processing to front-line functions such as media buying and real-time optimization can increase ROI. The DoubleVerify survey sampled 1,970 decision-makers in March 2025 with a ±2.2 percentage-point margin of error at 95% confidence.
Read at EMARKETER
Unable to calculate read time
Collection
[
|
...
]