Loop Marketing software that grows with your business strategy

"Loop Marketing is HubSpot's modern growth framework, designed for the AI-driven marketing landscape. The marketing framework reshapes the traditional linear funnel with a continuous cycle of four interconnected stages: Express - defining brand identity Tailor - personalizing messaging at scale Amplify - diversifying across channels where buyers actually are Evolve - optimizing in real time Loop Marketing software is an integrated technology stack that addresses each stage through a unified system."

"Unlike legacy tools built for linear funnels that assumed predictable customer journeys through your website, Loop Marketing software recognizes that modern buyers circle through multiple touchpoints, often engaging with AI-powered search before ever clicking through to your site. This new buyers' journey requires a modernized technological approach that combines AI capabilities with unified customer data to enable rapid personalization, multi-channel orchestration, and real-time optimization."

"Traditional marketing stacks force teams to manually stitch together insights across disconnected tools. However, Loop Marketing software uses AI to automatically learn from every interaction, apply those insights across channels, and compound performance with each cycle. Essentially, Loop Marketing software turns work that used to take months into days, and transforms marketing from a series of campaigns into an always-learning growth engine."

Loop Marketing replaces the traditional linear funnel with a continuous four-stage cycle — Express, Tailor, Amplify, Evolve — to reflect modern buyer behavior. The framework pairs AI with unified customer data to personalize messaging at scale, orchestrate multi-channel experiences, and optimize campaigns in real time. The software integrates technology across stages so insights from every interaction automatically inform other channels, removing manual stitching of disconnected tools. Loop Marketing accelerates workflows by converting months of manual effort into days and shifts marketing from discrete campaigns to an always-learning growth engine that compounds performance each cycle.

Read at Hubspot