Over the last five years, the business world has undergone a more dramatic transformation than it did in the entire decade before. Just as companies were adapting to permanent shifts in workplace dynamics, consumer behavior, and global economics - all sparked by the COVID-19 pandemic - generative AI emerged. This delivered a shock to business comparable to the internet revolution of the 1990s.
Small business owners are all saying the same thing: "My website traffic is tanking, and the stuff that used to work just doesn't anymore." And they're right. A 2024 study by SparkToro CEO Rand Fishkin found that nearly 60% of searches in the U.S. don't end in a click - people are getting answers from AI and never visiting your site.