"As Fast Company 's Brands That Matter marks its fifth year, the goal remains to honor globally recognized brands that inspire and resonate with audiences. This year's honorees demonstrate the same qualities that have defined the program since its inception: a deep dedication to their core mission and meaningful connections with both their customers and the wider cultural landscape. While the recognized brands span diverse industries and achievements, they're united by these fundamental commitments."
"With more than 1,200 entries, choosing Brands That Matter honorees requires months of researching and vetting applications, until finally landing on the best examples of what all brands should aspire to. Here is a behind-the-scenes peek into our three most important criteria: Cultural RelevanceWe look at the impact a brand has had on its industry and the culture at large."
Brands earn recognition by demonstrating deep dedication to mission and building meaningful connections with customers and the cultural landscape. Selection involves months of research and vetting from more than 1,200 entries. Evaluation centers on three criteria: cultural relevance, ingenuity, and business impact. Cultural relevance measures influence across industry, pop culture, entertainment, tech, and alignment with societal issues. Ingenuity credits bold, new projects at any stage completed within the past 12 months, from concept to fully operational. Business impact requires numbers, data, and performance indicators proving revenue growth and category influence. Applications are judged by writers and editors with category expertise.
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