CLV is the growth metric that marketing can't fake | MarTech

"In recent years, companies have turned to marketing as a shortcut to growth, pouring millions into campaigns, cultural plays, and acquisition tactics. But this focus often comes at the expense of what truly drives loyalty: better products and services. Consumers see the gap between glossy promises and lived experience - and their patience is wearing thin. The customer satisfaction crisis Customer satisfaction is at an all-time low. Across industries, American consumers are frustrated, feeling they get less value for more money."

"Look at the Las Vegas Strip. Once synonymous with an unbeatable value proposition - lavish entertainment, generous comps and a sense of indulgent escape - Vegas has lost some of its shine. Tourism has fallen significantly, and many analysts attribute the decline to shifting tastes and the Strip's degraded value. Higher prices, resort fees and reduced perks have diminished the experience, leaving visitors questioning whether the trip is still worth it."

Companies increasingly prioritize marketing as a shortcut to growth, allocating large budgets to campaigns, cultural plays, and acquisition tactics rather than improving products and services. Consumers notice a growing gap between marketing promises and actual experience, resulting in eroding loyalty and dwindling patience. Customer satisfaction across industries has fallen, as American consumers report getting less value for higher prices. Phenomena like shrinkflation and skimpflation reduce perceived value through smaller packages, lower quality, and longer waits. Some firms double down on marketing and cultural targeting instead of reinvesting in product quality or customer service, risking alienation of existing customers.

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