fromMarTech
2 days agoCLV is the growth metric that marketing can't fake | MarTech
In recent years, companies have turned to marketing as a shortcut to growth, pouring millions into campaigns, cultural plays, and acquisition tactics. But this focus often comes at the expense of what truly drives loyalty: better products and services. Consumers see the gap between glossy promises and lived experience - and their patience is wearing thin. The customer satisfaction crisis Customer satisfaction is at an all-time low. Across industries, American consumers are frustrated, feeling they get less value for more money.
Marketing